I actually can't re-find where I read they're from jellyfish right now, but the fluorescence was isolated from something else
Yes, according to Wikipedia (it did used to be on the
Glofish site) the Green Florescent Protein from jellyfish was inserted into a
zebra fish embryo. The reds are from a sea
coral gene and the orange-yellow are a variant of the jelly fish protein. The florescence is now inherited and the fish are born with their color. Their life span and needs are no different then their non florescent counterparts.
I personally, have had terrible luck with
Bettas, tumors, fin tears and fin rot . Although, they are the sweetest most friendly fish, the last one nearly broke my heart.