It won't smell pleasant all the time, when its newer it might but as it ages, it's going to get a little more 'organic' smelling. Carbon is used for binding with and pulling odors, discolorations, and chemicals (like medications or sprays or anything that accidentally gets into the aquarium) out of the aquarium. If you were to add carbon to the filter, I bet the smell would go away in the next 4 days. Its likely a mixture of all the organic waste compounds that've built up in your tank, like
nitrates and
phosphates.
I once had an slime algae issues caused by high phosphate levels. My tank smelled like a bog...erm, it had a very distinct plant like algae smell. Very strong too. Just check and make sure there aren't any dead fish or fungI growing left over food in the tank, if not, then some carbon would do the trick and it's probably nothing to worry about. If the tank starts smelling AND your using carbon, that's a cause for concern. (I was using carbon with the above, bog smelling example)
With carbon though, there are pros and cons, the pros are above, the cons are that carbon has been said to leach phosphate into the aquarium in small amounts. Also, you'll have to change it on a monthly basis, if carbon is left in the aquarium after a months time, it could start leaching everything that it once pulled out of the aquarium, back into the aquarium. Otherwise its decent media to have on hand.