Wow. Ok, so I have some Spectrum Betta pellets and the jar has a couple tiny pictures of Bettas. It was feeding time this morning and I showed him the jar as I normally do, thinking he will associate the color blue with food. Unfortunately, unlike the other times, I showed him the jar with the fish pictures on it. I never seen him dart away so fast he actually scared me, then he hid in the back behind a couple of plants and a bubble screen for a couple of minutes, before skittishly navigating through the jungle of plants to see if the other "fish" were still there. He seems fine now, but wow, who would have thought. Besides, he's way bigger than the pictures are.