Do you live in the states? Because that is the almost the exact same deal I got from Wal-mart but I had to buy a heater seperate. Luckily, there is a used pet supplies store thatI got the heater(10 gallon), heater(28 gallon), filter(28 gallon) for about 1/4 of the new price. The gravel for a 2kg(5lb) bag is about $3.75ea without tax.Izabela said:I just bought a 10G setup to use as a sick tank, and priced them at all the major stores. Petsmart, Petco and Walmart all price about the same. $29 for a 10G whole setup without heater. $39.99 for 10G setup with heater. Gravel is extra...like $5-6 at Walmart...they really are the cheapest on all that stuff and usually meds and food are freshest since that's where everyone buys it from. I wouldn't buy the fish there, because most likely they won't live and will infect your tank with all kinds of disease. Just my 2 cents.