Part of it is that these livebearers don't live in such close proximity in the wild. Guppies and platies may not even live in the same area of the world (not sure about that), so they are not in a natural habitat, which throws their behavior. On top of that, some livebearers are capable of cross-breeding, so their mating signals may be similar.
Can't explain the male chasing male thing, except to point out that many animals have displays of dominance that appear sexual to us. As a race, we've got our brains in the gutter.
